Late last week the media was awash with coverage of the deadly arson attack in the West Bank Palestinian village of Duma. Jewish settlers are strongly suspected in the firebombing given that "revenge" was scrawled in Hebrew on the wall of the torched home, hallmarks of the extremist settler movement's 'price tag' attacks. The 'logic,' if one can call it that, behind the gruesome attack in which a Palestinian toddler was burned alive, was that this was the settlers' response to the Israeli government's dismantlement of two apartment blocks in the settlement of Beit El. Israel approved 300 new homes in Beit El, along with an additional 413 units in East Jerusalem, but none of that was enough. These attacks will continue unabated until something is done to curb the expansion of settlements and the impunity with which settlers are able to savagely attack Palestinians in the West Bank. Everyone, from Israel to the U.S. State Department referred to the attack as 'terrorism' but when will those empty words be turned into action against the underlying context in which the attacks are being carried out? The U.S. has an important role to play in pressuring Israel to curb the flagrant violations of Palestinians' human rights that are carried out daily by the presence and expansion of settlements and the disgusting and frequent acts of violence carried out by settlers against innocent Palestinians.