Ironically, Israel found itself in the headlines this week for not actually being in the headlines this week. Some activist groups critical of the New York Times's coverage of the Israeli-Palestinian conflict took it upon themselves to reposition the paper's coverage of Israel by printing and distributing copies of the iconic front page announcing the national daily is "Rethinking our 2015 Coverage on Israel-Palestine." They even sent out an email to press and created a spoof website and twitter account for the new New York Times coverage. And while the initiative might have ruffled some feathers, we totally agree that the Times's coverage of the conflict leaves a lot to be desired. We like the approach these groups have taken. After decades of complaining about biased media coverage and not being able to crack that nut, we will keep trying to change the dialogue but in the meantime, let’s create the reality we want and need.